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INTRODUCTION No century in human
history has seen such radical and swift
social transformations as the twentieth
century that is now drawing to its close.
In the first decades of this century up
to the first world war society in all
developed countries, even in the most
highly industrialized ones such as the
U.K. or Belgium, was in its structure
still pretty much what it had been since
the first humans became farmers and
settlers on the land some five thousand
years earlier.
Even in the U.K. and Belgium, farmers
were still the largest single group in
the population in most other developed
countries, e.g., the U.S., they were
still close to being an absolute
majority. The next largest group actually
the oldest group in civilized countries
were live-in domestic servants. The next
group almost as numerous as the domestics
were small tradesmen and small craftsmen
and their apprentices and employees.
Blue-collar workers in industry, in
mining, in transportation largely the
creation of the nineteenth century were
growing very fast between 1870 and 1914.
But in 1914, they still constituted a
fairly small minority at most one-sixth
of a nation s work force. They alone
worked for an organization (though that
term did not then exist as yet it dates
back no further than World War II).
Everyone else, that is four-fifths of the
total labor force, worked either for
themselves and by themselves; or they
worked for a master or a mistress. (In
fact, few people then, if any, spoke of
an employer. ) Farming as an occupation
is now a negligible portion about 3
percent in developed countries like the
U.S. and about the same proportion
elsewhere. Live-in domestic servants have
become extinct. Small tradesmen and
independent craftsmen have grown in this
century, but far less than the total
population or total work forces. They and
their employees now account for less than
half proportionately of what they
accounted for 80 years ago.
Blue-collar workers grew phenomenally
in the first half of this century to the
point where workers making and moving
things in factories, in mines, in
transportation were by the mid-1950s an
actual majority of the working population
in the U.K., in West Germany, in Japan,
and at least two-fifths of the total even
in the U.S. In the last 40 years they
have declined equally rapidly first as a
proportion of the total, and since the
early 1980s, even in absolute numbers. By
now they are down in the U.S. to the
fraction they were before World War I and
by the end of this century, they will
have shrunk to one-eighth. Yet industrial
production everywhere is actually growing
faster than ever before in peacetime s
and especially in the U.S.
These are unprecedented developments,
profoundly affecting social structure,
community, government, economics and
politics. What is even more astonishing
and even less precedented is the rise of
the group which is fast replacing both
history s traditional groups and the
groups of industrial society; the group
which is fast becoming the center of
gravity of the working population; the
group, incidentally, which is fast
becoming the largest single group (though
by no means a majority) in the work force
and population of post-industrial society
and in every developed country: knowledge
workers.
THE EMERGING KNOWLEDGE SOCIETY
Knowledge workers, even though only a
large minority of the work force, already
give the emerging knowledge society its
character, its leadership, its central
challenges and its social profile. They
may not be the ruling class of the
knowledge society, but they already are
its leading class. In their
characteristics, their social positions,
their values and their expectations, they
differ fundamentally from any group in
history that has ever occupied the
leading, let along the dominant position.
In the first place, the knowledge
worker gains access to work, job and
social position through formal education.
A great deal of knowledge work will
require high manual skill and substantial
work with one s hands. An extreme example
is the neurosurgeon. The neurosurgeon s
performance capacity rests on formal
education and theoretical knowledge.
Absence of manual skill disqualifies one
for work as a neurosurgeon. Manual skill
alone, no matter how advanced, will never
enable anyone to be a neurosurgeon. The
formal education that is required for
knowledge work is education that can only
be acquired in and through formal
schooling. It cannot be acquired through
apprenticeship.
In the amount and kind of formal
knowledge required, knowledge work will
differ tremendously. Some will have
fairly low requirements, some will
require the kind of knowledge the
neurosurgeon has to possess. Even if the
knowledge itself is quite primitive, it
is knowledge that only formal education
can provide. Filing is hardly advanced
knowledge work. However, it is based on a
knowledge of the alphabet or in Japan on
a knowledge of Chinese ideographs which
can be acquired only in and through
systematic learning, that is, in and
through formal schooling.
The first implication of this is that
education will become the center of the
knowledge society and schooling its key
institution. What knowledge mix is
required for everyone? What is quality in
learning and teaching? All these will, of
necessity, become central concerns of the
knowledge society and central political
issues. In fact, it may not be too
fanciful to anticipate that the
acquisition and distribution of formal
knowledge will come to occupy the place
in the politics of the knowledge society
which acquisition and distribution of
property and income have occupied in the
two or three centuries which we have come
to call the Age of Capitalism.
Paradoxically, this may not
necessarily mean that the school as we
know it will become more important. For,
in the knowledge society, clearly more
and more of knowledge, and especially of
advanced knowledge, will be acquired well
past the age of formal schooling, and
increasingly, perhaps, in and through
educational processes which do not center
on the traditional school, e.g.
systematic continuing education offered
at the place of employment. But, at the
same time, there is very little doubt
that the performance of the schools and
the basic values of the schools will
increasingly become of concern to society
as a whole, rather than be considered
professional matters that can be left to
the educator.
We can also predict with high
probability that we will redefine what it
means to be an educated person.
Traditionally and especially during the
last two hundred years at least in the
West (and since about that time in Japan
as well) an educated person was someone
who shared a common stock of formal
knowledge what the Germans called Allgemeine
Bildung and the English ( and
following them, the nineteenth- century
Americans) called the liberal arts.
Increasingly, an educated person, will be
someone who has learned how to learn, and
throughout his or her lifetime continues
to learn, especially in and out of formal
education.
There are obvious dangers to this.
Society can easily degenerate into one in
which the emphasis is on formal degrees
rather than on performance capacity. It
can easily degenerate into one of totally
sterile, Confucian-type Mandarins a
danger to which the American university,
particularly, is singularly susceptible.
It can, on the other hand, also fall prey
to overvaluing immediately usable,
practical knowledge, and underrate the
importance of fundamentals and of wisdom
altogether.
This society, in which knowledge
workers dominate, is in danger of a new
class conflict: the conflict between the
large minority of knowledge workers and
the majority of people who will make
their living through traditional ways,
either by manual work, whether skilled or
unskilled, or by services work, whether
skilled or unskilled. The productivity of
knowledge work still abysmally low will
predictably become the economic
challenge of the knowledge society. On it
will depend the competitive position of
every country, industry and institution
within society. The productivity of the
non- knowledge services worker will
increasingly become the social
challenge to the knowledge society. On it
will depend the ability of the knowledge
society to give decent incomes and with
them dignity and status to non-knowledge
people.
No earlier society in history faced
these challenges.
Equally new are the opportunities of
the knowledge society. In the knowledge
society, for the first time in history,
access to leadership is open to all.
Equally, access to the acquisition of
knowledge will no longer be dependent on
obtaining a prescribed education at any
given age. Learning will become the tool
of the individual available to him or her
at any age if only because so much of
skill and knowledge can be acquired by
means of the new learning technologies.
Another implication is that the
performance of an individual, an
organization, an industry or a country in
acquiring and applying knowledge will
increasingly become the key competitive
factor for career and earnings
opportunities of individuals; for the
performance, if not the survival of the
individual organization; or of an
industry, and for a country. The
knowledge society will inevitably become far
more competitive than any society we
have yet known for the simple reason that
with knowledge being universally
accessible there are no excuses for
nonperformance. There will be no poor
countries. There will only be ignorant
countries.
The same will be true for individual
companies, individual industries, and
individual organizations of any kind. It
will be true for the individual, too. In
fact, developed societies have already
become infinitely more competitive for
the individual than were the societies of
the early twentieth century let alone
earlier societies, those of the
nineteenth or eighteenth centuries. Then
most people had no opportunity to rise
out of the class into which they were
born, with most individuals following
their fathers in their work and in their
station in life.
I have been speaking of knowledge. But
the proper term is knowledges. For
the knowledge of the knowledge society is
fundamentally different from what was
considered knowledge in earlier
societies, and, in fact, from what is
still widely considered knowledge. The
knowledge of the German Allgemeine
Bildung or of the Anglo-American liberal
arts had little to do with one s life
work. It focused on the person and the
person s development, rather than on any
application both nineteenth-century Allgemeine
Bildung and liberal arts
prided themselves on having no utility
whatsoever. In the knowledge society,
knowledge basically exists only in
application.
Knowledge in application is, by
definition, highly specialized which was
why Plato s Socrates some 2500 years ago,
refused to accept it as knowledge and
considered it mere techne, that
is, mere skill.
Some knowledge work requires a fairly
limited amount of knowledge examples are
some paramedical technologists, the X-ray
technologist, the technologist in the
clinical laboratory, or the pulmonary
technologist. Other knowledge work
requires far more advanced theoretical
knowledge, e.g., most of the knowledge
work required in business, whether in
market research; in product planning; in
designing manufacturing systems; in
advertising and promotion; in purchasing.
In some areas the knowledge base is vast
indeed, as in neurosurgery and in a good
many areas of management, e.g., managing
a major hospital, a big and complex
university, or a multinational
enterprise.
Whatever the base, knowledge in
application is specialized. It is always
specific, and therefore not applicable to
anything else. Nothing the X-ray
technician needs to know can be applied
to market research, for instance, or to
teaching medieval history.
The central work force in the
knowledge society will, therefore,
consist of highly specialized people. In
fact, it is a mistake to speak of
generalists. What we mean by that term,
increasingly, will be people who have
learned how to acquire additional
specialties, and especially to acquire
rapidly the specialized knowledge needed
for them to move from one kind of work
and job to another, e.g., from being a
market researcher into general
management, or from being a nurse in a
hospital into hospital administration.
But generalists in the sense in which we
used to talk of them are becoming
dilettantes rather than educated people.
This too is new. Historically, workers
were generalists. They did whatever had
to be done on the farm, in the household
and in the craftsman s shop. This was
true of the industrial worker as well.
Manufacturing industry only expanded and
became dominant when it learned to take
the specialized skill out of the work.
This was when it converted the skilled
craftsmen of preindustrial times into the
semiskilled or unskilled machine operator
of the nineteenth and twentieth
centuries.
But knowledge workers, whether their
knowledge be primitive or advanced,
whether there be a little of it or a
great deal, will, by definition, be
specialized. Knowledge in application is
effective only when it is specialized.
Indeed, it is more effective the more
highly specialized it is. This goes for
the technicians, e.g., the person who
services a computer, an X-ray machine or
the engine of a fighter plan.1 But it
equally applies to work that requires the
most advanced knowledge, whether research
into genetics or astrophysics or putting
on the first performance of a new opera.
As said before: the shift from
knowledge to knowledges offers tremendous
opportunities to the individual. It makes
possible a career as a knowledge worker.
But it equally presents a great many new
problems and challenges. It demands for
the first time in history that people
with knowledge take responsibility for
making themselves understood by people
who do not have the same knowledge base.
It requires that people learn and
preferably early how to assimilate into
their own work specialized knowledges
from other areas and other disciplines.
This is particularly important as
innovation in any one knowledge area
tends to originate outside the area
itself. This is true in respect to
products and processes where, in sharp
contrast to the nineteenth and early
twentieth centuries, innovations now tend
to arise outside the industry or process
itself. It is true just as much in
scientific knowledge and in scholarship.
The new approaches to the study of
history have, for instance, come out of
economics, psychology and archeology all
disciplines that historians never
considered relevant to their field and to
which they had rarely before been
exposed.
HOW KNOWLEDGES WORK
That the knowledge in the knowledge
society has to be highly specialized to
be productive implies two new
requirements: 1. knowledge workers work
in teams; and 2. knowledge workers
have to have access to an organization
which, in most cases, means that
knowledge workers have to be employees
of an organization.
There is a great deal of talk these
days about teams and team work. Most of
it starts out with the wrong assumption,
namely, that we never before worked in
teams. Actually, people have always
worked in teams very few people ever
could work effectively by themselves. The
farmer had to have a wife, and the farm
wife had to have a husband. The two
worked as a team. Both worked as a team
with their employees, the hired hands.
The craftsman also had to have a wife,
with whom he worked as a team he took
care of the craft work, she took care of
the customers and the business
altogether. Both worked as a team with
the journeymen and apprentices. The
present discussion also assumes that
there is only one kind of team. Actually
there are quite a few.2 But until now the
emphasis has been on the individual
worker and not on the team. With
knowledge work being the more effective
the more specialized it is, teams become
the actual work unit rather than the
individual himself.
The team that is being touted now as
the team I call it the jazz combo team is
only one kind of team. It is actually the
most difficult kind of team, and the team
that requires the longest time to gain
performance capacity.
We will have to learn to use different
kinds of teams for different purposes. We
will have to learn to understand teams
and this is something to which, so far,
very little attention has been paid. The
understanding of teams, the performance
capacities of different kinds of teams;
their strengths; their limitations; the
trade-offs between various kinds of
teams, thus, increasingly, will become
central concerns in the performance of
people.
The individual knowledge worker will
also have to learn something that today
practically no one has learned: how to
switch from one kind of team to another;
how to integrate one s self into a team;
what to expect of a team; and, in turn,
what to contribute to a team.
The ability to diagnose what kind of
team a certain kind of knowledge work
requires for full effectiveness, and the
ability, then, to organize such a team
and integrate oneself into it, will
increasingly become a requirement for
effectiveness as a knowledge worker. So
far, it is not taught or learned anywhere
(except in a few research labs). So far,
very few executives in any kind of
organization even realize that it is
their job, to a large extent, to decide
what kind of team is needed for a given
job, how to organize it and how to make
it effective. We are now in the very
early stages of work on teams, their
characteristics, their specifications,
their performance characteristics and
their appraisal.
Equally important is the second
implication of the fact that knowledge
workers are, of necessity, specialists:
the need for them to work as members of
an organization. It is only the
organization that can provide the basic
continuity which knowledge workers need
to be effective. It is only the
organization that can convert the
specialized knowledge of the knowledge
worker into performance.
By itself, specialized knowledge
yields no performance. The surgeon is not
effective unless there is a diagnosis,
which, by and large, is not the surgeon s
task and not even within the surgeon s
competence. Market researchers, by
themselves, produce only data. To convert
the data into information, let alone to
make them effective in knowledge action,
requires marketing people, sales people,
production people and service people. As
a loner in research and writing, the
historian can be very effective. However,
to produce the education of students, a
great many other specialists have to
contribute people whose specialty may be
literature, mathematics or other areas of
history. This requires the specialist to
have access to an organization.
This access may be as a consultant. It
may be as a provider of specialized
services. For the overwhelming majority
of knowledge workers it will be as
employees of an organization full-time or
part-time whether it be a government
agency, a hospital, a university, a
business, a labor union or hundreds of
other types of organizations. In the
knowledge society, it is not the
individual who performs. The individual
is a cost center rather than a
performance center. It is the
organization that performs. The
individual physician may have a great
deal of knowledge. But the physician is
impotent without the knowledge provided
by a host of other scientific
disciplines, i.e., physics, chemistry,
genetics, etc. The physician cannot
function without the test results
produced by a host of diagnosticians that
run the imaging machines whether X-ray or
ultrasound, making and interpreting blood
tests, administering brain scans, etc.
The hospital is the lifeline to the
physician. It administers the services to
critically ill patients, and provides the
physical and/or psychiatric
rehabilitation without which there would
be no full recovery. To provide any of
these services, whether the
electrocardiogram, the analysis of the
blood samples, the magnetic resonance
imaging or the exercises of the physical
therapist, physicians need access to the
organization of the hospital, that is, to
a highly structured enterprise, organized
to operate in perpetuity.
THE EMPLOYEE SOCIETY
The knowledge society is an employee
society. Traditional society, or,
society before the rise of the
manufacturing enterprise and the
blue-collar manufacturing worker, was not
a society of independents. Thomas
Jefferson s society of independent, small
farmers each being the owner of his own
family farm and farming it without any
help except that of his wife and his
children, was never much more than a
fantasy. Most people in history were
dependents. But they did not work for an
organization. They were working for an
owner, as slaves, as serfs, as hired
hands on the farm; as journeymen and
apprentices in the craftsmen s shops; as
shop assistants and salespeople for a
merchant; as domestic servants, free or
unfree, and so on. They worked for a
master. When blue-collar work in
manufacturing first arose they still
worked for a master.
In Dickens s great 1854 novel of a
bitter labor conflict in a cotton mill (Hard
Times), the workers worked for an
owner. They did not work for the factory.
Only late in the nineteenth century did
the factory rather than the owner become
the employer. And only in the twentieth
century did the corporation, rather than
the factory, then become the employer.
Only in this century has the master been
replaced by a boss, who, himself,
ninety-nine times out of a hundred, is an
employee and has a boss himself.
Knowledge workers will be both
employees who have a boss, and bosses who
have employees.
Organizations were not known to
yesterday s social science, and are, by
and large, not yet known to today s
social science. The great German
sociologist, Ferdinand Toennies
(1855-1936), in his 1888 book Gemeinschaft
und Gesellschaft (Community and Society)
classified the known forms of human
organization as being either community,
which is organic, and fate, or society,
which is a structure and very largely
under social control. He never talked of
organization. Nor did any of the other
sociologists of the nineteenth or early
twentieth century. But organization is
neither community nor society, although
it partakes of some characteristics of
each. It is not fate. Membership in an
organization is always freely chosen. One
joins a company or a government agency or
the teaching staff of a university. One
is not born into it. And one can always
leave one could only emigrate from
traditional communities. It is not
society, either, especially as it does
not embrace the totality of its members.
The director of market research in a
company is also a member of half a dozen
other organizations. She may belong to a
church, to a tennis club, and may well
spend especially if an American five
hours a week as a volunteer for a local
nonprofit organization, e.g., as a leader
of a Girl Scout troop. Organizations, in
other words, are not true collectives.
They are tools, i.e., means to an end.
There have been earlier organizations.
The professional military as it arose
after the seventeenth century was an
organization; it was neither a society
nor a community. The modern university,
as it emerged after the foundation of the
University of Berlin in 1809, was an
organization.
Faculty members freely joined and
could always leave. The same can be said
for the Civil Service as it arose in the
eighteenth century, first in France, then
on the European continent, and finally in
late nineteenth century in Great Britain
and Meiji, Japan (though not until 1933
or World War II in the United States).
But these earlier organizations were
still seen as exceptions. The first
organization in the modern sense, the
first that was seen as being prototypical
rather than exceptional, was surely the
modern business enterprise as it emerged
after 1870 which is the reason why, to
this day, most people think of
management, that is of the organi-zation
s specific organ, as being business
management.
With the emergence of the knowledge
society, society has become a society of
organizations. Most of us work in and for
an organization, and we are dependent for
our effectiveness and equally for our
living on access to an organization
whether as an organization s employee or
as a provider of services to an
organization, as a lawyer, for instance,
or a freight forwarder. More and more of
these supporting services to
organizations are, themselves, organized
as organizations. The first law firm was
organized in the U.S. a little over a
century ago until then lawyers practiced
as individuals. In Europe there were no
law firms to speak of until after World
War II. Today, the practice of law is
increasingly done in larger and larger
partnerships. It is also true, especially
in the U.S., of the practice of medicine.
The knowledge society is a society of
organizations in which practically every
single task is being performed in and
through an organization.
WHAT IS AN EMPLOYEE?
Most knowledge workers will spend most
if not all of their working life as
employees. The meaning of the term is
different from what it has been,
traditionally and not only in English but
in German, Spanish, or Japanese as well.
Individually, knowledge workers are
dependent on the job. They receive a wage
or salary. They are being hired and can
be fired. Legally, each is an employee,
but, collectively, they are the only
capitalists. Increasingly, through their
pension funds and through their other
savings (e.g., in the U.S. through mutual
funds), the employees own the means of
production. In traditional economics and
by no means only in Marxist economics
there is a sharp distinction between the
wage fund all of which goes into
consumption and the capital fund. Most
social theory of industrial society is
based, one way or another, on the
relationship between the two, whether in
conflict or in necessary and beneficial
cooperation and balance. In the knowledge
society, the two merge. The pension fund
is deferred wage and, as such, a wage
fund. It is also increasingly the main
source of capital, if not the only source
of capital, for the knowledge society.
Equally important, perhaps more
important: in the knowledge society the
employees, that is knowledge workers,
again own the tools of production. Marx s
great insight was the realization that
the factory worker does not and cannot
own the tools of production and therefore
has to be alienated. There was no way,
Marx pointed out, for the worker to own
the steam engine and to be able to take
the steam engine with himself when moving
from one job to another. The capitalist
had to own the steam engine and had to
control it. Increasingly, the true
investment in the knowledge society is
not in machines and tools. It is in the
knowledge of the knowledge worker.
Without it, the machines, no matter how
advanced and sophisticated, are
unproductive.
The market researcher needs a
computer. But increasingly this is the
researcher s own personal computer, and a
cheap tool the market researcher takes
along wherever he or she goes. And the
true capital equipment of market research
is the knowledge of markets, of
statistics, and of the application of
market research to business strategy,
which is lodged between the researchers
ears and is their exclusive and
inalienable property. The surgeon needs
the operating room of the hospital and
all of its expensive capital equipment.
But the surgeon s true capital investment
is the twelve or fifteen years of
training and the resulting knowledge
which the surgeon takes from one hospital
to the next. Without that knowledge, the
hospital s expensive operating rooms are
so much waste and scrap.
This is true whether the knowledge
worker commands advanced knowledge like
the surgeon, or simple and fairly
elementary knowledge like the junior
accountant. In either case, it is the
knowledge investment that determines
whether the employee is productive or
not, rather than the tools, machines and
capital the organization furnishes. The
industrial worker needed the capitalist
infinitely more than the capitalist
needed the industrial worker the basis
for Marx s assertion that there would
always be a surplus of industrial
workers, and an industrial reserve army
which would make sure that wages could
not possibly rise above the subsistence
level (probably Marx s most egregious
error). In the knowledge society the most
probable assumption and certainly the
assumption on which all organizations
have to conduct their affairs is that
they need the knowledge worker far more
than the knowledge worker needs them. It
is the organization s job to market its
knowledge jobs so as to obtain knowledge
workers in adequate quantity and superior
quality. The relationship increasingly is
one of interdependence, with the
knowledge worker having to learn what the
organization needs, but with the
organization also having to learn what
the knowledge workers needs, requires and
expects.
Because its work is based on
knowledge, the knowledge organization is
altogether not one of superiors and
subordinates.3
The prototype is the symphony
orchestra. The first violin may be the
most important in the orchestra. But the
first violinist is not the superior of
the harp player. He is a colleague. The
harp part is the harp player s part and
not delegated to her by either the
conductor or the first violinist.
There was endless debate in the Middle
Ages about the hierarchy of knowledges,
with philosophy claiming to be the queen
of knowledges. We long ago gave up that
moot argument. There is no higher
knowledge and no lower knowledge. When
the patient s complaint is an ingrown
toenail the podiatrist s knowledge
controls, and not that of the brain
surgeon even though the brain surgeon
represents many more years of training
and gets a much larger fee. Conversely,
if an executive is posted to a foreign
country, the knowledge he or she needs,
and in a hurry, is the fairly low skill
of acquiring fluency in a foreign
language something every native of that
country has mastered by age two without
any great investment. The knowledge of
the knowledge society, precisely because
it is knowledge only when applied in
action, derives its rank and standing
from the situation and not from its
knowledge content. What is knowledge, in
other words, in one situation, e.g., the
knowledge of Korean for the American
executive posted to Seoul, is only
information, and not very relevant
information at that, when the same
executive a few years later has to think
through his company s market strategy for
Korea. This, too, is new. Knowledges were
always seen as fixed stars, so to speak,
each occupying its own position in the
universe of knowledge. In the knowledge
society, knowledges are tools and, as
such, dependent for their importance and
position on the task to be performed.
One final conclusion: Because the
knowledge society perforce has to be a
society of organizations, its central and
distinctive organ is management.
When we first began to talk of
management, the term meant business
management for large-scale business was
the first of the new organizations to
become visible. But we have learned in
this last half-century that management is
the distinctive organ of all
organizations. All of them require
management whether they use the term or
not. All managers do the same things
whatever the business of their
organization. All of them have to bring
people each of them possessing a
different knowledge together for joint
performance. All of them have to make
human strengths productive in performance
and human weaknesses irrelevant.
All of them have to think through what
are results in the organization and all
of them have to define objectives. All of
them are responsible to think through
what I call the theory of the business,
that is, the assumptions on which the
organization bases its performance and
actions, and equally, the assumptions on
which organizations decide what things
not to do.
All of them require an organ that
thinks through strategies, that is, the
means through which the goals of the
organization become performance. All of
them have to define the values of the
organization, its system of rewards and
punishments, and its spirit and its
culture. In all of them, managers need
both the knowledge of management as work
and discipline, and the knowledge and
understanding of the organization itself,
its purposes, its values, its environment
and markets, its core competencies.
Management as a practice is
very old. The most successful executive
in all history was surely that Egyptian
who, 4,000 years or more ago, first
conceived the pyramid without any
precedent designed and built it, and did
so in record time. Unlike any other work
of man, that first pyramid still stands.
But as a discipline, management is
barely fifty years old. It was first
dimly perceived around the time of World
War I. It did not emerge until World War
II, and then primarily in the United
States. Since then, it has been the
fastest growing new function, and its
study the fastest growing new discipline.
No function in history has emerged as
fast as management and managers have done
so in the last fifty to sixty years, and
surely none has had such worldwide sweep
in such a short period. Management, in
most business schools, is still taught as
a bundle of techniques, e.g., budgeting
or organization development. To be sure,
management, like any other work, has its
own tools, and its own techniques. But
just as the essence of medicine is not
the urine analysis, the essence of
management is not technique or procedure.
The essence of management is to make
knowledges productive. Management, in
other words, is a social function. And,
in its practice, management is truly a
liberal art.
CONCLUSION
Is there still a social question? It
overshadowed the second half of the
nineteenth and the first half of the
twentieth centuries. It is still being
discussed and very much in its old
meaning as having to do with the status
and function of Marx s proletarians in
academia and by politicians, even though
yesterday s proletarians long ago became
bourgeois and are now disappearing
altogether from the center of the stage.
To be sure, there are social problems
lots of them. And the rise of knowledge
workers and the emergence of the
knowledge society will pose any number of
new social problems and new social
challenges which will occupy us for
decades to come. But the central fact
about the emergence of the knowledge
society is not that it poses social
problems. The central fact is that it is
creating unprecedented social
opportunities.
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